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We’re Hiring at Shesha Poddar Designs_SPD
Social Media Marketer (Performance + Organic)
Location: Kolkata
We’re looking for a Social Media Marketer who understands both organic storytelling and paid performance marketing, someone who can think creatively and execute analytically.
You will be responsible for building, managing and scaling brand presence across social platforms through a mix of content strategy and paid advertising.
This role requires someone who understands content, numbers, audience psychology and platform algorithms.
Responsibilities:
Organic Marketing:
➡️Plan and execute monthly social media strategies
➡️Build content calendars aligned with brand positioning
➡️Grow engagement and community organically
➡️Track performance metrics and optimize content
➡️Stay updated with trends and platform changes
Performance Marketing:
➡️Plan and run paid ad campaigns
➡️Manage budgets and optimize campaigns for leads/sales
➡️Track ROAS, CTR, CPC and campaign analytics
➡️Conduct A/B testing for creatives and copy
➡️Generate performance reports with actionable insights
What we are looking for?
➡️1–3 years of experience in social media and performance marketing
➡️Hands-on experience with Meta Ads Manager (Google Ads knowledge is a plus)
➡️Strong understanding of Instagram and LinkedIn growth strategies
➡️Ability to read data and convert insights into strategy
➡️Creative thinking with analytical mindset
➡️Good communication and coordination skills
➡️Ability to multitask, meet deadlines, and work in a fast-paced environment
➡️Understanding of analytics tools and performance tracking
Why Join SPD?
➡️ Work on diverse brands across real estate, lifestyle, finance, and community platforms
➡️ Direct involvement in strategy and campaign planning
➡️ Creative-first environment with performance accountability
➡️ Opportunity to build high-impact campaigns from scratch
📩 Interested candidates can share their CV + work portfolio/campaign case studies at:
sheshapoddardesignsspd@gmail.com