To set out the product management vision for the first 2 sectors above and drive this down into executable product development and marketing plans (The 5 Ps). For the IL community this will involve working collaboratively with the Chapter Heads and IL team (especially content, marketing and tech).
The product management plans must add significant value to community members (Sector 1) and deliver strong customer acquisition (Sector 2).
Key Objectives
· To develop product management and development plans covering Sectors 1 and 2 above. For Sector 1:
o To develop, together with key stakeholders, a design for the community, including (but not limited to):
§ Segmentation e.g. by role focus/expertise, geography, seniority/experience;
§ Membership levels e.g. bronze (free), silver (small subscription) and Gold (larger subscription);
o To encourage and support community members to move through the range of programs
o To define and agree the community proposition for each segment, including content, working/learning sessions, x-segment engagement e.g. through summits;
o Based on the above to provide clear requirement to the company content team and support them in content sourcing, generation and dissemination;
o To research and establish value added services that can be offered to the community (by segment or overall) by high quality 3rd parties e.g. recruitment services, tax advice etc.
o To work with the company’s technology support team to define, agree and implement the technology platform on which the community will operate.
o To achieve recruitment and retention targets in the community such that it grows strongly and revenue/P&L targets are achieved/exceeded
o To establish one or more ‘listening’/research mechanisms to ensure the needs, preferences of and feedback from the community are well understood and help drive the agenda and priorities
o To study and learn from other ‘high performing’ alumni group e.g. Harvard Business School
· For Sector 2
o To review existing customer acquisition proposition(s), marketing and sales processes
o To research and identify improvements to the above
o To produce and sign off product development plans aligned to the proposed improvements
o To lead product development and GTM activities, driving significant enhanced revenue
Role-holder attributes
· An absolute passion for the cause that company is pursuing – gender equity at work and beyond
· Ability to operate from the strategic/big picture level down to detailed day to day execution;
· Outstanding Product Management expertise, ideally to include management of ongoing/lifetime relationships with customers members;
· Outstanding relationship building and co-ordination. Building and facilitating linkages and relationships across the community and with high quality 3rd parties, with outstanding communication skills;
· Quality and commercial focus – delivering outstanding service and generating revenue/profit, meeting/exceeding agreed targets;
· Partnership management (for our selected external partners)
· High energy levels and resilience required to work in a high growth/ambition enterprise.
Reporting
CEO. Also having regular engagement with the internal Board.
