This role is for interns who want to learn how marketing builds awareness, trust, influence, and revenue — not just reach.
If you’re looking to schedule posts, this is not the role.
If you want to understand how credibility compounds into business outcomes, read on.
About Us
Bynry Inc is a utility technology company building SMART360, an AI-powered Smart Utility platform for small and mid-sized Water, Electric, Gas & Sub-Metering utilities across North America.
We operate in a high-trust, high-stakes B2B environment where buyers are conservative, sales cycles are long, and awareness/credibility matters more than virality.
🎯 Our Vision
Enable 1,000 SMB utilities by 2030, impacting 10 million households.
📈 Our Mission
To transform how utilities operate and serve customers by combining deep domain understanding with modern, AI-first SaaS technology.
Why This Role Exists
In our market, social media is not a branding channel.
It is a awanress & credibility engine.
Utilities don’t buy because of ads.
They buy when they:
See consistent thought leadership
Recognize expertise over time
Observe third-party validation
Trust that a company understands their world
This internship exists to help build, measure, and scale that credibility.
You’ll help shape how Bynry is perceived by:
Utility leaders
Industry influencers
Partners
Investors
And you’ll learn how marketing influences Awareness, trust, pipeline, and long-term revenue in B2B SaaS.
How This Role Will Shape You as a Marketer
By the end of this internship, you will understand:
How content creates trust before sales conversations begin
The difference between attention metrics and influence metrics
How credibility compounds over months — not days
Why B2B SaaS marketing is about signal quality, not noise
How to think like a business owner, not a content executor
This is not about becoming a “social media manager.”
It’s about learning how marketing supports company-building.
What You’ll Own (High-Level Responsibilities)
1️⃣ Credibility Execution (Content as Trust)
Translate complex utility and AI concepts into clear, credible narratives
Execute a consistent publishing rhythm across LinkedIn, YouTube, and relevant third party platforms
Ensure every piece of content answers:
“Does this increase trust with a serious buyer?”
2️⃣ Influence & Perception Tracking
Track not just engagement, but who is engaging:
Capture third-party validation signals:
Reposts
Mentions
Influencer interactions
Observe how perception shifts over time
3️⃣ Learning Through Experiments
What Success Looks Like
In the First 90 Days
By Month 6
Who This Role Is For
We are looking for interns who are:
Curious about how businesses are built
Comfortable taking ownership with guidance, not micromanagement
Willing to think, test, learn, and iterate
Interested in B2B SaaS, technology, and real-world impact
Able to write clearly and think structurally
Backgrounds we see fit well:
Who This Role Is NOT For
Someone who wants predefined tasks without thinking
Anyone optimizing only for creative freedom or virality
Interns uncomfortable with accountability or feedback
Those looking for a low-effort, resume-filler internship
What You’ll Get
Learning & Exposure
Learn B2B SaaS marketing from first principles
Understand how credibility supports:
Work closely with the Marketing Lead with weekly feedback loops
Exposure to how Product, Sales, and Marketing align toward $10M ARR
Career Leverage
A portfolio that demonstrates business thinking, not just execution
Clear FTE conversion path for high performers
Strong references based on real ownership and outcomes
A fundamentally different perspective on what “marketing” actually means
Final Thought for Candidates
If you want:
