Job Description – Mobile App project coordinator, Marketer (Performance + AI + UI Understanding)
Location: Gurgaon (Work from Office)
6M- 3 Years in Mobile App Marketing)
About The Company
Quantum4U is an AI-powered mobile app development company based in Gurugram. We build scalable, user-friendly applications with a strong focus on innovation, user experience, and data-driven growth. With millions of users across our apps, we continuously experiment with AI and performance marketing to scale globally.
Role Overview
We are looking for a data-driven ASO Specialist & Mobile App Growth Executive who can handle App Store Optimization (ASO), keyword strategy, app visibility, and user acquisition through paid campaigns (Google Ads & Apple Search Ads), along with market research and project coordination.
Key Responsibilities App Store Optimization (ASO) & Growth
Perform keyword research & optimization for Play Store & App Store
Optimize app title, description, metadata & creatives
Improve organic installs, keyword ranking & conversion rate (CVR)
Conduct A/B testing of app creatives
Monitor app visibility, impressions & ranking performance
Mobile App Market Research & Strategy
Conduct in-depth competitor analysis & app benchmarking
Identify trending keywords, search demand & market gaps
Analyze top-performing apps (features, UX, monetization)
Use tools like data.ai, Sensor Tower for ASO insights
Suggest new app ideas based on keyword & market trends
Project Coordination
Coordinate with Product, Tech & Design teams
Manage app lifecycle:
Ideation
Development
Testing & Launch
Ensure alignment between product, ASO & marketing strategy
Performance Marketing & User Acquisition
Plan, execute & optimize Google Ads (UAC – Universal App Campaigns)
Manage Apple Search Ads campaigns (keyword bidding & optimization)
Work on paid user acquisition strategies to increase installs
Optimize campaigns based on CPI, CAC, ROI & ROAS
Perform keyword-level optimization for paid & organic synergy (ASO + ASA)
Analyze campaign performance & improve conversion funnel
AI & Growth Experiments
Use AI tools (ChatGPT, Gemini, AI creatives) for:
Content generation
App descriptions
Ad creatives
Execute growth experiments & data-driven strategies
Social Media Marketing
Required Skills
Strong experience in ASO (App Store Optimization)
Knowledge of keyword ranking, metadata optimization, CVR
Hands-on experience in Google Ads (UAC) & Apple Search Ads
Familiar with Play Store & App Store algorithms
Experience with data.ai / Sensor Tower
Understanding of UI/UX & user behavior
Basic knowledge of analytics tools & dashboards
Must Have
Minimum 6 months experience in ASO / Mobile App Marketing
Worked on at least 3 mobile apps (installs/growth)
Immediate joiner / within 15 days
Good to Have