Accountabilities 1.Portfolio & Brand Strategy Leadership Own and lead the 3–5-year portfolio strategy . balancing brand equity building with near-term commercial delivery. Define clear brand roles, architecture, prioritisation strategies. Drive portfolio trade-offs and resource prioritisation, ensuring focus on the highest value growth levers. Lead brand positioning evolution in line with consumer, category, and premiumisation trends. Lead and influence external partners (creative, media, PR, digital agencies) to deliver best-in-class outputs. Ensure strong governance, cadence, and clarity in stakeholder engagement. 2.Financial Stewardship & A&P Governance Own A&P planning, allocation, and ROI governance across both portfolios, ensuring disciplined investment decisions. Partner with Finance to ensure strong financial planning, phasing, and return measurement. Establish clear success metrics and post-evaluation frameworks to continuously improve marketing effectiveness. Ensure optimal utilisation of budgets across ATL, BTL, digital, advocacy, PR, and experiential investments. 3.Integrated Go-to-Market & Route-to-Consumer Execution Lead the design and execution of 360° integrated marketing programs across On-Trade, Off-Trade. Partner closely with Sales, RTC Commercial, and Customer Marketing to deliver locally relevant, execution-ready toolkits. Ensure strong alignment between brand strategy and in-market activation, enabling consistent brand expression at the point of consumption. 4.Innovation, Premiumisation & Growth Initiatives Lead innovation pipelines, renovation, and limited editions in partnership with Global Brand Teams. Drive premiumisation and value-added propositions to build margin and brand stretch. Support new territory, format, and proposition testing in line with Century growth ambitions. 5.People & Capability Leadership Lead, coach, and develop direct report brand managers, building future-ready marketing capability.