Associate – Events, Sponsorship & Community
Great Manager Institute® | Mumbai, India (Lower Parel) | Full-time
Role Overview
The Associate / Sr. Associate – Events, Sponsorship & Community is the owner of the Great Managers' League's live and community experience. You will conceptualize, plan and execute the CXO Conclaves, the Annual Summit and local meetups end to end, make sure every sponsor commitment is delivered, fill the room through delegate sales, and grow a premier community of senior people-leaders. For the right candidate, the role also extends into media partnerships and the monetization of GMI's media properties. Based on your experience and the level at which you operate, you will also have the discretion of building a small 2-member team under your leadership.
Objective: Bring together people-managers and leaders who aim to build high-trust, high-performance cultures, through world-class events and a dynamic, growing community.
Location: Mumbai (Lower Parel).
Flagship Properties You Will Run
Property
Format and scale
Your role
CXO Conclave
Quarterly, invitation-only exclusive evening event, across 4 cities (Mumbai, Delhi, Bangalore, plus Pune or Hyderabad alternately). 50+ CHROs, CXOs and senior leaders per city.
Venue, speakers, researching the theme of the conclave, curated guest list, run-of-show, on-ground delivery, sponsorship sales, sponsor branding
Great Managers' League® Summit
Annual flagship at the Tata Theatre, NCPA Mumbai (900 seats; 800+ leaders and managers attended). Keynotes on "10 Leadership Challenges", Great People Manager Awards, recognition of Leadership Factories of India, gala lunch and networking.
Programme budgeting, logistics, vendors and venue management, sponsorship sales, delegate sales, sponsor stalls and visibility, award-stage execution, finalizing and managing the production partner, P&L management
Local meetups
Smaller community events through the year
Concept to execution
Leadership Podcast
45–60 minute conversations with CHROs, CXOs and business leaders, recorded at partner studio in Mumbai / recorded virtually for Guests in other cities.
Guest identification & coordination and scheduling, partner and sponsor deliverables, researching about the speaker / guest.
Key Responsibilities
1. Event Planning and Execution
• Plan and execute offline events including the CXO Conclaves, the Summit and local meetups, from concept and budgeting through to post-event reporting.
• Manage venues, vendors, AV, hospitality, branding collateral, signage, stage and run-of-show across multiple cities.
• Coordinate speakers, fireside chat moderators and CHRO case-study presenters, including briefings, rehearsals and logistics.
• Own the event calendar, timelines and checklists; anticipate risks and resolve issues on the day.
• Plan and support online events and webinars where required.
2. Sponsorship Delivery and Partner Management
• Build lasting relationships with sponsors and partners (past partners include ET, HDFC ERGO, Axis Max Life, SMFG India Credit, L&T Technology Services, Teleperformance and others).
• Ensure every commitment in the sponsorship package is delivered on time and to standard, including:
o Logo placement on backdrops, standees, invites, event collaterals and presentation screens
o Inclusion of sponsor material in participant and winner recognition kits
o Brand stall space, video plays, welcome-address mentions, award presentation and speaker felicitation slots
o Co-branded social media, WhatsApp, email and invitation communication
o Delegate passes (for example, up to 20 for a Summit Presenting Partner)
o ET features, interviews, podcast appearances and report pages promised to partners
• Maintain a sponsor deliverables tracker and share post-event summaries and proof of delivery with partners.
• Support the partnership team in renewals and upsells by identifying opportunities from event feedback.
3. Delegate Sales and Attendance
• Lead delegate sales and invitations to fill each event and create buzz around it.
• Curate guest lists of CHROs, CXOs and senior people leaders in each host city; manage invitations, RSVPs, confirmations and follow-ups.
• Use outreach channels such as WhatsApp, email, LinkedIn and phone to drive registrations.
• Track registrations against targets and report on attendance quality and conversion.
4. Community Building and Engagement
• Build and grow a premier leadership network of senior people leaders, with a clear and differentiated value proposition.
• Keep the community active through strategic initiatives such as member spotlights, roundtables, peer circles, Great People Manager and Leadership Factories alumni touchpoints, and content drops.
• Maintain the community database (CRM) with accurate profiles, engagement history and segmentation.
• Collect member feedback and use it to improve events and programmes.
5. Cross-Functional Collaboration
• Work with the Research and Study team, Marketing, Sales, Content and Leadership to elevate the Great Managers' League brand and member experience.
• Align events with study timelines and campaign calendars, such as the Great People Manager Study release, ET supplements and award announcements.
• Provide event content, photos, video and quotes for social media, newsletters and publications.
6. Media Monetization (for the right candidate)
• Support partnerships with media houses, including The Economic Times, and the monetization of GMI's media properties.
• Help package and sell media value propositions to winners and partners (ET print features, et.com coverage, GMI website articles, LinkedIn posts, newsletters, research report pages and video).
• Coordinate content production and publishing timelines with ET and internal teams.
What We're Looking For
Experience and Qualifications
• Bachelor's degree in any discipline; MBA or a degree in Mass Communication, Event Management or Marketing is a plus.
• Experience in event management, community management, corporate partnerships or B2B sales, ideally with senior professionals (CXOs, CHROs, business leaders) as the audience.
• Demonstrated track record of planning and delivering in-person events, and experience with online events.
• Experience working with sponsors or partners, and with selling tickets or delegate passes, is strongly preferred.
Skills and Competencies
• Event champion: enthusiasm for creating standout experiences, with an eye for detail and flawless execution under pressure.
• Community builder: ability to engage, retain and grow a network of senior professionals.
• Networking ace: confident building relationships with senior executives, speakers and sponsors.
• Planning and project management: strong organization, multi-city coordination and vendor and budget management.
• Sales orientation: comfortable with targets, outreach and follow-through.
• Communication: excellent written and verbal English; strong professional presence.
• Tools: proficiency with MS Office or Google Workspace, CRM tools, event registration platforms and social media; familiarity with LinkedIn and WhatsApp-led outreach.
• Ownership mindset: reliable, proactive, and comfortable working evenings and weekends around events.
How Success Is Measured
Area
Example measures
Event delivery
Events delivered on time, within budget and with high attendee satisfaction (NPS or feedback scores)
Attendance
Delegates and invitees confirmed vs. target (for example 50+ curated senior attendees at each Conclave; Summit attendance goals)
Sponsorship Sales
Close sponsorship deals of up to 50 Lacs / per annum.
Sponsor delivery
100% of sponsor deliverables completed and evidenced; sponsor satisfaction and renewal rate
Delegate sales
Revenue or passes sold vs. target
Community
Growth in active members, engagement rate, repeat attendance
Media and content
Timely delivery of media deliverables; revenue supported (if applicable)
Our Core Values
Be the Best | Individuality | Transparency | Care | Have Faith
Why Join GMI
• Work with India's most influential leadership ecosystem and engage CEOs, CHROs and CXOs from organizations such as Wipro, HDFC Bank, Tata Steel, Infosys, Microsoft, Bajaj and Reliance, who have attended past Conclaves.
• Own flagship events with real scale, from intimate CXO evenings to a 1,000-seat Summit.
• Backed by a credible research platform and a media partnership with The Economic Times.
• Opportunity to grow into community, partnerships or media leadership as the Great Managers' League expands.
Compensation and Benefits
According to Market Standards
How to Apply
Send your CV to hr@greatmanagerinstitute.com. Learn more at www.greatmanagerinstitute.com.
About Great Manager Institute®
Great Manager Institute® (GMI) is on a mission to make people management great across the globe. Our AI-powered people leadership assessment and development platform helps organizations identify leadership pipelines, diagnose leadership capability and develop people managers at scale. To date, GMI has assessed and trained 100,000+ managers across 1,000+ organizations in all major industry sectors.
GMI also runs India's largest annual studies on people leadership: the Great People Manager Study®, which recognizes India's Top 100 Great People Managers and Top 50 Great People Managers (CEOs, MDs & Founders), and the Leadership Factories of India™ study. Results are published every year through a special supplement in our media partner, The Economic Times.
These assets sit inside the Great Managers' League®, GMI's leadership ecosystem for People Managers, CEOs, CHROs and CXOs. The League has five assets:
1. Great People Managers Study: research and credibility
2. Special Media Publication (ET supplement): national visibility and media reach
3. CXO Conclaves: executive relationships
4. Great Managers' League® Summit: scale and thought leadership
5. Leadership Podcast Series: content creation and amplification
