SEO EXECUTIVE
Key Responsibilities
Key Responsibilities:
● Executing SEO activities (Technical, on-page, off-page & Content) as per the defined SEO plan
● Comprehensive keyword research
● Content planning and strategy and work with content teams to drive SEO content creation smoothly
● Increase Organic/non-paid (Search + Direct + Referral) traffic
● Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
● Configure and maintain tools like Google analytics, Google Search Console, GTM, GMB, SEMRush etc.
● The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, XML, site speed optimization, image optimization and related skills
● Off-page strategy creation and implementation according to targeted keywords.
● Sponsored backlink creation through guest posting on niche directories.
● Daily, weekly & monthly reporting for the assigned key strategic SEO accounts
● Conducting regular competition analysis (Backlinks, website structure, content etc.) and recommending plan of action
● Working on Hyperlocal SEO for bulk and individual listing creation and optimization to increasing the keywords visibility on local search result pack on Google search & map.
● Working on App store optimization for Google play store and App store.
Qualifications
· Any graduation (technical degree preffered)
· 3-4 Years of relevant experience
· Proven excellence in Search Engine Optimization, particularly Google
· Strong understanding of Google Analytics (GA4), Search Console, GTM & Google Algorithms.
· Strong understanding and hand on experience on Hyperlocal SEO (GMB)
· Sound knowledge / hand on experience on ASO (app store optimization)